Visit us At 5th and Market Streets on Independence Mall

Museum Musings

Feeling Pinkish?

 Permanent link   All Posts

Pink BuildingIf you were on Independence Mall this past month, you might have noticed a pretty pink glow on the Museum’s west-facing glass façade. My seven-year old daughter and I were on the top of a double-decker bus last week for a nighttime tour of Philadelphia. I was very proud to explain to her why our building was dressed in pink.

The Museum changed the lighting in order to participate in a campaign by KYW-TV during National Breast Cancer Awareness Month, in which Philadelphia’s skyline was turned pink for the tenth year in a row. This was the Museum’s first year in our new building and we were delighted to participate.

While our mission is to preserve, interpret, and celebrate the 350-year history of Jews in America, and to explore the blessings and challenges of freedom, it is also about community and family. We are proud of our role in the community and pleased to support important initiatives like Lights for the Cure. It is probably not unrelated that the Museum family (staff and supporters) includes a substantial number of breast cancer survivors, and we have all lost family or loved ones to this disease.

We hope that, in our small way, we were able to increase awareness of the effort to encourage women to get screened for breast cancer. I know I wasn’t the only mom of a daughter to point toward the Philadelphia skyline this October.


--Contributed by Ivy L. Barsky

Gwen Goodman Museum Director and COO


Leave a comment
Name *
Email *